The Shammah family came to New York in the 1920s from Aleppo, Syria. The family settled in Sheapshead Bay, Brooklyn, where the eldest daughter worked for a travel agency.
As the climate in the Middle East got worse, more of the Shammah’s friends and family moved to New York.
They built their own Jewish Syrian community in New York, but it was overshadowed by the hostile environment of their home country.
They wished people could see the Syria they knew, the Syria they lived in for generations.
Then Malak Cruiseline was born.
Showing you the beauty of the Middle East – beyond the headlines
Moodboards
Protecting the history and highlighting the culture of the Middle East is the brand's core belief, so it was important that the logo have a connection to the region.
The logo was inspired by 2,700 year old column heads from the First Temple era, the David Dynasty.
Brand Guidelines
Informational pamphlets and daily itinerary, available at breakfast
Advertising would mainly be found as web ads on relevant websites to attract the appropriate audience.
Website
Spacial Design
3-part menu found in the Teaem Dining room;
separate dinner, drink, and dessert menus.
Packaging for items found in the gift shop. All items are locally sourced to promote businesses in the Middle East, and give back to the ports the guests have visited.
